000			02556nam a22002177a 4500
020			_a9781108921220
040			_cPK-LaCSN
082			_aT 658 _bSTI
100			_aStimpson, Peter
245			_aBusiness for Cambridge International AS & A Level
250			_aFourth
260			_aLondon _bCambridge University Press, _c2021
300			_3Text _a653 _c28 cm
505			_a1. Enterprise (AS level) 2. Business structure (AS level) 3. Size of business (AS level) 4. Business objectives (AS level) 5. Stakeholders in a business (AS level) 6. External influences on business activity (A level) 7. External economic influences on business activity (A level) 8. Business strategy (A level) 9. Corporate planning and implementation (A level) Unit 2 Human resource management 10. Human resource management (AS level) 11. Motivation (AS level) 12. Management (AS level) 13. Organisational structure (A level) 14. Business communication (A level) 15. Leadership (A level) 16. Human resource management strategy (A level) Unit 3 Marketing 17. The nature of marketing (AS level) 18. Market research (AS level) 19. The marketing mix – product and price (AS level) 20. The marketing mix – promotion and place (AS level) 21. Marketing analysis (A level) 22. Marketing strategy (A level) Unit 4 Operations management 23. The nature of operations (AS level) 24. Inventory management (AS level) 25. Capacity utilisation and outsourcing (AS level) 26. Location and scale (A level) 27. Quality management (A level) 28. Operations strategy (A level) Unit 5 Finance and accounting 29. Business finance (AS level) 30. Forecasting and managing cash flows (AS level) 31. Costs (AS level) 32. Budgets (AS level) 33. Financial statements (A level) 34. Analysis of published accounts (A level) 35. Investment appraisal (A level) 36. Finance and accounting strategy (A level)
520			_aThis coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include ‘Business in Context’ and ‘Business in Action’, which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.
650			_aBusiness
650			_aTeaching
700			_aFarquharson Alastair
942			_2ddc _cTB
999			_c871305 _d871282