| 000 | 00777nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a9780324312102 | ||
| 040 | _cPKLaCSN | ||
| 082 |
_a658 _bHAR-M |
||
| 100 | _aHarris, Thomas L. | ||
| 245 | 4 | _aThe marketer's guide to public relations in the 21st century | |
| 260 |
_c2006 _bTexere _aMason, Ohio |
||
| 300 | _a287 | ||
| 520 | _aThe Marketer's Guide to Public Relations in the 21st Century provides a comprehensive overview of how public relations (PR) has evolved in the digital age. The book explores strategies that combine traditional PR with new media tools, helping marketers navigate the changing landscape of communication and brand management. | ||
| 700 | _aWhalen, Patricia T. | ||
| 942 | _cR | ||
| 999 |
_c851278 _d851255 |
||