000 00330nam a2200145Ia 4500
020 _a9780071138505
082 _b360
_a658
100 _a"Bovee. Courtland L"
245 0 _aMarketing
260 _bMcgraw Hill
_aNew York
_c1995
300 _a721
944 _cBK
999 _c393091
_d393091