000 00342nam a2200145Ia 4500
020 _a9780071142557
082 _b349
_a658
100 _a"Guiltinan, Joseph P"
245 0 _aMarketing Management
260 _bMcgraw Hill
_aNew York
_c1997
300 _a463
944 _cBK
999 _c393080
_d393080