000 00325nam a2200145Ia 4500
020 _a9780071147354
082 _b342
_a658
100 _a"ETZEL MICHAEL"
245 0 _aMarketing
260 _bMcgraw Hill
_aNew York
_c1995
300 _a721
944 _cBK
999 _c393073
_d393073