TY  - BOOK
AU  - Higgins, Tim
AU  - Higgins, Tim
TI  - Power Play: Elon Musk, Tesla, and the Bet of the Century
SN  - 9780753554388
U1  - F 823 HIG 
PY  - 2021///
CY  - Penguin Random House UK
PB  - WH Allen
N2  - •	Author: Tim Higgins  •	Subject: The rise of Tesla and the role of Elon Musk — it’s non-fiction, business/tech history.  •	Published: 2021, ~400 pages.   What the Book Covers •	The book tells the dramatic, roller-coaster story of Tesla’s attempt to build the world’s first successful mass-market electric car — from early skepticism to global influence.  •	It situates Tesla’s journey as a clash between Silicon Valley ambition and the established auto-industry legacy (traditionally dominated by major automakers).  •	The narrative doesn’t shy away from controversies: the financial pressures, investor doubts, internal turmoil, and the personality and decisions of Elon Musk — which simultaneously drive and threaten the company.  •	Despite repeated near-failures, the book describes how a small group of engineers and believers overcame obstacles (technical, financial, institutional) — turning Tesla from a risky startup into a defining force for the future of automobiles.   Themes & Takeaways •	Innovation vs Tradition: The tension between an audacious startup trying to revolutionize transport, and a legacy auto industry stuck in old paradigms. •	Risk, Vision, and Leadership: Exploration of how bold vision + personal ambition (via Elon Musk) can disrupt entire industries — but also how fragile that disruption can be. •	Persistence & Reinvention: Tesla’s story as proof that perseverance and willingness to challenge norms can lead to success, even when odds seem stacked. •	Tech + Business + Culture: Not just about cars — the book shows how electric vehicles intersect with business strategy, environmental politics, investor psychology, and Silicon Valley culture
ER  -