The marketer's guide to public relations in the 21st century

By:

Harris, Thomas L

Contributor(s):

Whalen, Patricia T

Material type: Text

TextPublication details: 2006 Texere Mason, OhioDescription: 287ISBN:

9780324312102

DDC classification:

658 HAR-M

Summary: The Marketer's Guide to Public Relations in the 21st Century provides a comprehensive overview of how public relations (PR) has evolved in the digital age. The book explores strategies that combine traditional PR with new media tools, helping marketers navigate the changing landscape of communication and brand management.

Item type:

Refrence

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Refrence	Attock Campus (Senior Library - Northern Region)	R 658 HAR-M (Browse shelf(Opens below))	Not for loan		000000141223

Total holds: 0

The Marketer's Guide to Public Relations in the 21st Century provides a comprehensive overview of how public relations (PR) has evolved in the digital age. The book explores strategies that combine traditional PR with new media tools, helping marketers navigate the changing landscape of communication and brand management.

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The marketer's guide to public relations in the 21st century