The marketer's guide to public relations in the 21st century (Record no. 851278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324312102 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PKLaCSN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | HAR-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harris, Thomas L. |
| 245 #4 - TITLE STATEMENT | |
| Title | The marketer's guide to public relations in the 21st century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Texere |
| Place of publication, distribution, etc. | Mason, Ohio |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 287 |
| 520 ## - SUMMARY, ETC. | |
| Summary, Abstract, Review | The Marketer's Guide to Public Relations in the 21st Century provides a comprehensive overview of how public relations (PR) has evolved in the digital age. The book explores strategies that combine traditional PR with new media tools, helping marketers navigate the changing landscape of communication and brand management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whalen, Patricia T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Refrence |
| Withdrawn status | Price effective from | Damaged status | Not for loan | Home library | Current library | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Lost status | Date acquired | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not withdrawn | 11/26/2024 | Not damaged | Available for loans | Attock Campus (Senior Library - Northern Region) | Attock Campus (Senior Library - Northern Region) | 2000.00 | R 658 HAR-M | 000000141223 | 11/26/2024 | Available | 11/26/2024 | Refrence |